Prospecting and lead generation are essential to the success of any sales organization. Unfortunately, many people view the process as tedious and only engage in the bare minimum. By changing your personal perspective of prospecting and engaging in fun, new activities, your company will benefit from new enthusiasm and increase sales leads.
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.
Key concepts covered include:
• Identify prospects
• Implement both traditional and new marketing methods
• Use the pipeline effectively
• Educate customers
• Track activity and make adjustments as needed